FOR IMMEDIATE RELEASE
APRIL 28, 2015
Today Illuminus launches a groundbreaking web service that uses your Facebook data to tell you how risky you might be in your financial and health decisions.
Illuminus' new Future Present Risk Detection application first analyzes users' Facebook data to build a character profile, revealing insights into how Facebook targets users and matches them to ad content.
Illuminus then analyzes the things you have liked on Facebook to determine your Big Five personality traits and shows how even your most boring data can be used to determine your behavior.
Next, it uses this information to assess users' potential health and financial risk and concludes whether or not a user would be a good candidate for health insurance or a loan.
This application employs cutting-edge research in psycho-demographic trait predictions developed at the University of Cambridge Psychometrics Centre, as well as additional information published in the Journal of Risk Research.
Illuminus' Future Present Risk Detection has the potential to bring the power of your social data to bear on your insurance and financial evaluations. Whether you like it or not!!
Illuminus is a new service to accompany Do Not Track (https://donottrack-doc.com) a personalized documentary series about tracking and the web economy. Illuminus uses a fictional scenario of a corporation deciding your financial services to uncover real-life techniques of data analysis.